Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI)) marketing institute

Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI))marketing institute


Provides a summary of a well-researched field of top management concern written by a thought leader in the field of brands and brand management. Addresses the conceptualization and measurement of brand equity, brand building, brand extensions, and brand strategies and alliances.






List Price: $ 25.00

Price: $ 25.00




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