describe the role internet marketing has within a modern marketing context?marketing strategy 4 ps

by quapan
Question for marketing strategy 4 ps by mollie: describe the role internet marketing has within a modern marketing context?
Marketing: increased integration of marketing mix (4 Ps) and extended mix (7 Ps); relationship marketing; importance of identification of new product and market development opportunities; modern information and communications technologies (ICTs); strategies to achieve business objectives; technology-enabled targeting and segmentation eg demographical, psychographic, economic, usage based; business-to-business (b2b), business-to consumer (b2c) and consumer-to-consumer (c2c) such as eBay; disintermediation and direct market communication by

marketing online