Strategy 101: The BCG Matrix (Boston Consulting Group Matrix)marketing strategy matrix

www.woltersworld.com brief overview from milan on the BCG matrix, which devides a companies portfolio of products into different groups based on market share and market growth. Filmed in Milan, Italy Mark Wolters
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A business growth share matrix is a business tool that illustrates market growth. Construct a business growth share matrix with tips from a marketing professor, business entrepreneur and strategy consultant in this free video on business. Expert: Dr. David Furse Contact: www.vanderbilt.edu Bio: Dr. David Furse has more than 30 years experience as a marketing professor, business

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