Differentiation definition - Business marketing - What is Differentiation? www.subjectmoney.commarketing definition

www.subjectmoney.com www.subjectmoney.com In business differentiation is when a company makes a unique product that stands out among the rest. When a company successfully employs a product differentiation strategy it will be able to improve sales and demand a higher price. A differentiated product has less competition which makes its pricing more flexible. Conversely, the less differentiated a company's products are, the greater the price elasticity of demand will be for their products and the less pricing flexibility the company will have. A perfect example of differentiation would be Apple Computer, Mercedes, BMW etc... The low-priced end of the auto industry is

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