How much are we as programmers expected to know about marketing tools such as Social Media and Google Adwords?social media marketing program

Question for social media marketing program by Leymyeh: How much are we as programmers expected to know about marketing tools such as Social Media and Google Adwords?
I feel like people at my company really don't understand my job. I'm the Software Developer and Analyst here - I build our websites and databases. It gets really frustrating when people come up to me and ask me to come up with Marketing Strategies for Social Media Networking.. I have explained to them again and again that they need to consult with a Marketing Expert regarding these tools but no one listens and they continue to ask me about it.

Yesterday one of our Account Managers came up to me and asked me how to present

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