Q&A: Define how direct mail marketing differs from e-mail marketing?direct e mail marketing

Question for direct e mail marketing by DCGWest: Define how direct mail marketing differs from e-mail marketing?



Best answer:
Answer by robert mTakes longer (design then print), email is pretty immediate plus its interactive so you get immediate feedback (from open rates to click thru to responses) and cos its real time you can adjust it as you go.DM costs more as you have to do the design, test, production and mailing.

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